Design and curricular organization
GENERAL PERIOD
Introduction to Agribusiness. Agro Industrial chains
Agroindustrial system of Argentina. Management of chains and clusters. Industry bodies. Competitiveness of the chains. Analysis of the main chains in Argentina.
Lecture Hours: 32 hs.
Production, Industry and Supermarketism
Production: Productive map in Argentina. Agricultural production. Livestock production (of Meat/ of Milk). Confined productions. (Pork/Chicken).
Industry: Industrial structure in Argentina. Frigorific industry. Food industries in General. Health aspects in the food industry. Quality Management.
Supermarketism: Minorist Strategy. Customer Service approach. Competitive environment. Hipermarketism and regional chains. Category management.
Lecture Hours: 32 hs.
Organizational behavior and Human Resources in the Agroindustry
The agribusiness and its environment. The management in the agribusiness. Types of organizations. Structure and organizational culture. The family business. Motivation, leadership and teamwork. Management environments: communication and working environment. Human resources management in the agribusiness.
Lecture Hours: 32 hs.
Period Of Preparation for the Planning and Strategic Management
ICT and Knowledge Management in Agribusiness
The agricultural businesses and the information. Management of knowledge. New technologies applied to the sector. Tools that hel the knowledge management. New technology tools applied to management.
Lecture Hours: 16 hs.
Finance applied to Agribusiness
Analysis techniques of the financial decisions. Capital markets. Financial decisions. Evaluation of investments projects. Analysis and interpretation of the accounting information.
Lecture Hours: 16 hs.
Physical, futures and options Markets
Market structure. Physical markets - Tools. Future Markets - Strategies. Options Market - Strategies. Combined strategies Physical- Futures- Options.
Lecture Hours: 16 hs.
Foreign Trade applied to Agribusiness
Argentine exports of agricultural and agro-industrial products (food and non-food) and world trade. The strategic issue in the export of agro-industrial products. The operations of food exports in Argentina and of related products (the metal and mechanical industries). Tools for the promotion of exports.
Lecture Hours: 16 hs.
Marketing applied to Agribusinesses
Operative and strategic Marketing. Marketing environment - Consumer behavior. Segmentation, targeting and positioning. Professional sales techniques. Marketing Plan.
Lecture Hours: 16 hs.
Operation, Logistics and Distribution
Logistics management. Chain management of inputs and final products. Provision, relations and distributors selection. Warehouses, deposits and distribution centers. Multimodal transport. Cold chain. Marketing channels. Conflicts in the distribution chain.
Lecture Hours: 16 hs.
Seminar period
Seminar I
On specific thematics.
Businessman panel
Cases exposition